The DA of a website is a score between 0 to 100 (the higher the better), that tries to predict how well a website will rank on search engines. What is the domain authority (DA) of a website? How is the domain authority calculated?.In this article we will cover the following topics: The idea of ranking domains based on their authority emerged from PageRank was introduced by Larry Page (one of Google’s Founders) and it is used today as a way to measure the importance of webpages and websites. The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100. The higher your domain authority is, the greater your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic. Domain Authority (DA) is a number (metric) that indicates the authority of your website.
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